Our Story
NĒNĒ SUPPLY CO. · HAWAIʻI
Rooted here.
Worn everywhere.
From an early round to a slow evening by the ocean, NĒNĒ is made for the everyday moments that keep us connected to Hawaiʻi.
A place to call home. A responsibility to give back.
NĒNĒ Supply Co. began with a simple idea: create everyday pieces that reflect the place we call home and give something back to it.
Our inspiration comes from island life—the course, the coast, and everything in between. We keep the design simple and the details meaningful, so the pieces you reach for every day carry a connection to Hawaiʻi.
Why NĒNĒ?
We take our name from Hawaiʻi’s state bird. For us, the NĒNĒ represents resilience and a reminder to protect what’s rare. It shapes what we want this brand to stand for: staying grounded, caring for our home, and building something meaningful.
THE KULEANA DOLLAR
Every hat gives back.
For every hat sold, $1 goes toward supporting Hawaiʻi’s land and communities. We call it the Kuleana Dollar—our commitment to the place that inspires us.
Each year, NĒNĒ selects a Hawaiian community or conservation organization to receive the funds. When you wear NĒNĒ, you become part of that shared responsibility.
Your purchase. A shared impact.
Our first everyday essential.
The Signature Rope Hat brings that idea to life: a navy performance snapback with a hand-pressed leather patch, white rope detail, and the Hawaiian island chain embroidered on the side. A little island character, wherever the day takes you.
We’re building NĒNĒ around pieces you’ll wear often and a place worth caring for. Thank you for being part of the story.